Plan ahead by looking back
We can’t help it - when September rolls around, we start to think of new beginnings. That’s even more true now watching businesses reopen, workers go back to their offices, and students return to campus for the first time since March.
We’re also thinking about fresh starts. And while we do enjoy clean slates and freshly sharpened pencils, creating entirely new content can feel overwhelming. There’s also the time and the costs involved in production.
Psst...we’ll let you in on a secret. Recycling content is a thing. We do it, artists do it, influencers do it, and you can too. Read on to learn about ways to refresh your existing content and give it that touch up it needs to feel just like a new beginning and a fresh start. All you need to add is your current perspective.
We hope what we are sharing here is helpful for you.
Founder & Chief Strategist
Bounce Marketing & Consulting
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Something to Consider
“Mostly we authors must repeat ourselves–that’s the truth…and we tell our two or three stories each time in a new disguise–maybe ten times, maybe a hundred, as long as people will listen.”— F. Scott Fitzgerald
It’s been said that there’s nothing new under the sun. That may be overly simplistic, but the kernel of truth is this: originality doesn't necessarily spring from wholly unexplored ideas, forms, or concepts. Instead, it often branches out from what already exists. If that’s good enough for celebrated authors, it’s fantastic for us and the promotional content we create. Keeping marketing fresh and exciting is not only an enormous challenge, but it also impacts revenue in the form of new business and expenditure in terms of creative costs.
So the next time you’re obsessing about creating new content, think about reaching backwards for inspiration. For one thing, your audience hasn’t seen every single piece of content you’ve posted. If it didn’t address a problem, need, or desire they had at the time, it’s a safe bet that they scrolled right on by. You may also have newer followers who haven’t had exposure to older content. Since we know that it takes repetition for a message to take root, don’t be afraid to reuse and recycle. I guarantee it will reduce your stress!
Here’s four tips on how to repeat yourself in disguise:
- Surely you have assets already in your toolbox that can be refreshed to make them new. One approach is to build your content around a strategy and set themes. Have you featured your staff? That’s one theme. Did you roll out new products or services? That’s another. Reuse these and other types of evergreen themes whenever you have a content hole to fill.
- Does recycling content mean grabbing a prior post and sharing it in the exact same way? No, not really. But you can definitely flip it around and make it new! If you’re sharing content on the same platform maybe you can change the headline or add a new picture, include a survey, ask a critical question or create a call to action and show last November's post in a new way. Did you write a longform post on Instagram? Add a paragraph or two and turn it into a think piece on LinkedIn or Facebook. Let a LinkedIn piece inspire a video. Share it on Instagram, YouTube, and Twitter with updated hashtags and voila….new content!
- Changing up visuals is another. Communication platforms rely more heavily than ever on compelling visuals. With a fabulous photograph...which you just might happen to have in your Instagram feed, you can refresh an article you’ve shared previously on LinkedIn or Medium. (You’d be surprised how many beautiful hi-res images you can find online...just make sure you give the artist credit!)
- Speaking of those fabulous photos, here are some other ways to use them again: desaturate and add some text, or a spot of color, to communicate a key fact or value about your brand. You could also turn an image into a simulated water-color painting, make it a cartoon graphic, or use photographs as fonts. Repurpose an article, too, by turning it into a series of visual banners with eye-catching graphics and/or color.
Once you start thinking about the possibilities, the inspiration will flow. We would love to hear your creative ideas for giving existing content new life! Send us a note at: firstname.lastname@example.org
Things Worth Sharing
- Check out this great post from Joe Apfelbaum and Tami Joy Schlichter from Evyrgreen Networking who share timely insights for every LinkedIN user on why words matter, the power of being kind and why you should nunca, never, jamas, ever be a troll. As the saying goes, “You can catch more flies with honey than you can with vinegar.” Truer words have not been spoken!
- Talk about reimagining content! Seniors in the U.K. staged photoshoots of classic album covers inspired by Elvis Presley, Madonna, David Bowie and other musicians. At Bounce, we LOVE music and life. This story just makes us smile!
- Check out this week’s edition of It's in Queens!, from the Queens Tourism Council at the Queens Economic Development Corporation for the latest in tastes, sights, sounds and things to do in our beloved home borough.
- “Is that a picture of a vase or 2 people about to kiss?” Like that, but on steroids. In the beautifully animated short film, A Mind Sang by Portuguese multidisciplinary artist Vier Nev, he visually explores the concept of Pareidolla, the common psychological phenomenon in which the mind incorrectly perceives an unfamiliar image to be a recognizable object. Creativity and imagination at its finest. Check it out (and be sure to maximize your screen for the full effect).
Bonus: Retro gamer-LEGO head smash up link! Oh snap! The Verge reports that Lego and Nintendo are teaming up for a new Lego set that assembles into a blocky model of Nintendo’s 8-bit gaming console, the Nintendo Entertainment System, along with an interactive TV displaying Super Mario Bros.
(Small) Businesses We Love
“When you love what you do, is it work?” asks Najm Duran, the owner of Mama’s Sweet Scrubs in Warwick, NY. Launched in 2015, Mama’s Sweet Scrubs has been committed to quality non-toxic products and uses only the finest ingredients to make their line of skin care products.
Bounce could not agree with Najm more. Loving what you do is contagious and your clients and customers can see and feel it. We are proud to support Mama’s Sweet Scrubs and encourage you to support her too by treating your skin to Mama’s Sweet Scrubs high quality skincare products.
Bounce at Work
When it comes to original content, Bounce has you covered. Take a moment to meet Anne Gibbons, one of our incredibly creative team members for a glimpse at how she takes the everyday and turns it into something memorable through unique illustrations.