When planned correctly, you can create an authentic (and strategic) approach to spread the love to your very best customers, all year long. And that my friends, is precisely what this month’s message is all about. Customer loyalty programs to demonstrate that you love your customers right back. Read More
If you are reading this, congratulations! You made it to the end of 2020. Under normal circumstances, this would not matter that much…but these days, it is a badge and your stripes have been well earned. So, party it up since this year, just placing gets an award. Read More
During this crazy year, depending on your industry, your skills and frankly, your willingness to think and act differently, you are either scrambling to adapt, scrambling to keep up or just flat out scrambling. If you are scrambling to adapt, you are doing all you can to continue to make it happen. Read More
If there ever was a year where we were prepared for frights, spooks and scares, it’s this one. (Sheesh!) As we head into the last 3 months of the horror show called “2020,” businesses still have to find ways to use what they have to keep their connection with customers alive and well. And who can blame us? Read More
Face-to-face interactions are extremely limited these days. We’ve all felt the longing pang for in-person collaboration or lunch with a trusted colleague. For frontliners, they’ve adopted personal distance, protective gear, or video chat to do their jobs – adding an awkward barrier to relationship building and service. Read More
Are you still there? You’re a trooper! So much has happened since our last newsletter.We are trying to protect ourselves and loved ones from COVID. Many of us are trying to keep our finances afloat during economic uncertainty. And now we are grappling with deep-rooted social issues. Read More
Last week, George and I found ourselves not leaving the house much. With gyms and almost all other businesses now closed, we were mostly hunkered down in front of our computers, except for a quick grocery run and short walks with our dog in nearby parks. The reduction of physical activity threatened our business.Read More