What is a brand…A brand is a company’s promise to its customers. It is that feeling that immediately enters someone’s mind when they think about your company. Read More
A brand is your company promise. And you should never break your promises!
Storytelling
3 reasons why websites matter
How many times have you visited a website and landed on a site that is poorly designed, not intuitive to use, littered with typos, broken links, and not optimized for mobile? How long did you stay on that site and what impression did it make? Read More
3 ways to use language to inspire, inform and lead
As we emerge from ‘it,’ it now feels right to me to share a few tips on how you can use language, and in this case, internal business communications, to welcome your (weary) teams and employees back from COVID shutdown. Read More
Show me you love me
When planned correctly, you can create an authentic (and strategic) approach to spread the love to your very best customers, all year long. And that my friends, is precisely what this month’s message is all about. Customer loyalty programs to demonstrate that you love your customers right back. Read More