In this edition, we are building on last month’s idea of customer engagement by backing up just a little bit. What do we mean by this? Any writer worth their salt will tell you, before writing anything, the very first step is to consider your audience. “Who am I writing to? And why?Read More
During this crazy year, depending on your industry, your skills and frankly, your willingness to think and act differently, you are either scrambling to adapt, scrambling to keep up or just flat out scrambling. If you are scrambling to adapt, you are doing all you can to continue to make it happen. Read More
If there ever was a year where we were prepared for frights, spooks and scares, it’s this one. (Sheesh!) As we head into the last 3 months of the horror show called “2020,” businesses still have to find ways to use what they have to keep their connection with customers alive and well. And who can blame us? Read More
It’s been said that there’s nothing new under the sun. That may be overly simplistic, but the kernel of truth is this: originality doesn’t necessarily spring from wholly unexplored ideas, forms, or concepts. Instead, it often branches out from what already exists. Here’s four tips on how to repeat yourself in disguise. Read More