Something to Consider
Some businesses can still get a great return using traditional marketing approaches. When executed correctly, a business can connect with its audience, purely through a witty ad campaign or even with a wacky spokesperson. But what if the ad doesn’t land or if you don’t have the budget to go the traditional route to spend? Traditional marketing methods can be hit or miss and it can be difficult to track the return on your investment.
Employing social media is a cost effective solution and a must have for a business in 2021. There it is. The heart of the matter. I know, mind blown. Ok, maybe not, but the writing is on the wall and it’s in permanent ink.
Armed with a strategy, readily available data, a point of view and a consistent approach, you can carve out distinct messaging that aligns with your brand to broadcast your messages, where your clients are and with content they are interested in receiving. But before you jump in, let’s consider the good and the not so good of social media for your business.
Bounce at Work
The team at Thumb United understands how valuable it is to use social media to spread awareness about their brand, products and purpose. Bounce worked with Thumb United to establish their voice and presence on LinkedIN. Together, we created a strategic approach to their messaging and we paired beautiful branded design with storytelling to position their brand as approachable, relatable and one to support.
For Bounce, it’s been a great pleasure serving Thumb United; a mission-based lifestyle apparel brand that encourages living a less distracted life. Check out their latest article about the impact of distracted driving.
Thumb United is in this for the long haul and we are proud to support their great work and encourage you to do the same!
(Small) Businesses We Love
Convene Communications
Bounce is working with Convene Communications to expand our workplace communications tools to support our growing business needs. It's been great working with Convene since they listen first, are collaborative, strategic and provide end user training to make our experience, and that of our customers, as seamless as possible.
Convene specializes in partnering with clients to enhance the employee experience by helping them plan and implement the most appropriate digital communications tools to utilize to drive collaboration across their organization.
If you need support for your intranet, digital workplace or employee experience project, get in touch with Scott at Convene Communications.
Things Worth Sharing
- In 2019, Peloton, which makes exercise gear, released an ad in which a young wife chronicles her workouts on one of the company’s exercise machines. Brain Steniberg from Variety shares his thoughts on whether this was a social media dream or nightmare.
- Queens celebrates Earth Day with cleanups, plantings, sustainable tips, walks, forest therapy, hayrides, sculpture, and special lemonade. Additional fun includes music, poetry, film, and delicious BBQ. Check out the latest issue of QEDC’s, It’s in Queens weekly newsletter, to stay in the know about the best events happening all over our home town.
- Laura Benson from Leverage shares this great article that breaks down each of the most popular social outlets to demonstrate the advantages of each. Learn how to best leverage each platform with this social media comparison infographic.
- Kit Smith from Brandwatch assembled a collection of 123 social media statistics and facts looking at the major platforms and how people around the world use it for pleasure and business. Data wonks, rejoice!
- With corporations thirsty to stay relevant, they often overreach their cultural bounds with public gaffes that make us cringe and rage in equal measure, writes Sam Leary from Ranker. Failure is the best teacher.
- Bonus best zen big brother link! Watch this 6 year old big brother use the power of breathing to keep his 4 year old little brother from losing his top. Impressive, Noah!