Social media is a ‘must have’ in your marketing strategy

Content Design, Most Read, News, Social Media

Something to Consider

Some businesses can still get a great return using traditional marketing approaches. When executed correctly, a business can connect with its audience, purely through a witty ad campaign or even with a wacky spokesperson. But what if the ad doesn’t land or if you don’t have the budget to go the traditional route to spend? Traditional marketing methods can be hit or miss and it can be difficult to track the return on your investment.

Employing social media is a cost effective solution and a must have for a business in 2021. There it is. The heart of the matter. I know, mind blown. Ok, maybe not, but the writing is on the wall and it’s in permanent ink.

Armed with a strategy, readily available data, a point of view and a consistent approach, you can carve out distinct messaging that aligns with your brand to broadcast your messages, where your clients are and with content they are interested in receiving. But before you jump in, let’s consider the good and the not so good of social media for your business.

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The Good

More to talk about. Think about it. How many times can you ask a potential customer, “Are you ready to buy? Are you ready to buy?” By establishing a presence on social media, you create a platform where you can share so much more than just a sales offer. (BTW, your customers are looking to see if you have a presence on social media. Count on it.)
It’s easy to get going. Social media is a cost effective solution to create a presence online. But this approach is not limited to just start ups. Even established firms use social media to test messaging or even launch something new. With an email address, some basic info and of course, the right social media platform, you can jump in, at minimal cost to get going.
Take the bull by the horns. Since this is your platform, you have complete control of what you talk about, when, why and how. You create the forum and you drive the discussion, directly with your customers. But that can get slippery, and fast. More on that, in a minute.

The Not So Good

Our most precious commodity. Managing 1, let alone a few social media accounts, can be time consuming. Once you launch your social media, you should not stop and it needs to be consistent. Intermittent posting is not a good look for your business. If you don’t have the time to commit to a regular schedule, hold off or hire someone who can. There are also many automated tools you can use, but even those require maintenance and management. Plus, there are cost considerations with automation.
My treasure is your trash. One of the great things about social media, is that it gives everyone a voice and a platform to comment on the latest hot button issue or trending topic. But this works both ways. Businesses need to choose their words carefully–sometimes, it can be hard to separate the personal from the professional. What you think is witty or worth commenting on could backfire and your business’ social feed could be inundated with negative comments or worse. All of the sudden, you are in damage control mode. No bueno.

There are just a few considerations, before launching your business’ social media feed.

At Bounce, we embrace it, but let’s remember that it’s just one tool in your tool kit of marketing and communications tactics; it’s not a silver bullet or a cure all. And as with anything else in business, this takes time to grow and requires lots of patience.

Bounce at work

The team at Thumb United understands how valuable it is to use social media to spread awareness about their brand, products and purpose. Bounce worked with Thumb United to establish their voice and presence on LinkedIN. Together, we created a strategic approach to their messaging and we paired beautiful branded design with storytelling to position their brand as approachable, relatable and one to support.

For Bounce, it’s been a great pleasure serving Thumb United; a mission-based lifestyle apparel brand that encourages living a less distracted life. Check out their latest article about the impact of distracted driving.

Thumb United is in this for the long haul and we are proud to support their great work and encourage you to do the same!

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