Some businesses can still get a great return using traditional marketing approaches. When executed correctly, a business can connect with its audience, purely through a witty ad campaign or even with a wacky spokesperson. But what if the ad doesn’t land or if you don’t have the budget to go the traditional route to spend? Traditional marketing methods can be hit or miss and it can be difficult to track the return on your investment.
Employing social media is a cost effective solution and a must have for a business in 2021. There it is. The heart of the matter. I know, mind blown. Ok, maybe not, but the writing is on the wall and it’s in permanent ink.
Armed with a strategy, readily available data, a point of view and a consistent approach, you can carve out distinct messaging that aligns with your brand to broadcast your messages, where your clients are and with content they are interested in receiving. But before you jump in, let’s consider the good and the not so good of social media for your business.
The Not So Good
There are just a few considerations, before launching your business’ social media feed.
At Bounce, we embrace it, but let’s remember that it’s just one tool in your tool kit of marketing and communications tactics; it’s not a silver bullet or a cure all. And as with anything else in business, this takes time to grow and requires lots of patience.
The team at Thumb United understands how valuable it is to use social media to spread awareness about their brand, products and purpose. Bounce worked with Thumb United to establish their voice and presence on LinkedIN. Together, we created a strategic approach to their messaging and we paired beautiful branded design with storytelling to position their brand as approachable, relatable and one to support.
For Bounce, it’s been a great pleasure serving Thumb United; a mission-based lifestyle apparel brand that encourages living a less distracted life. Check out their latest article about the impact of distracted driving.
Thumb United is in this for the long haul and we are proud to support their great work and encourage you to do the same!
Bounce is working with Convene Communications to expand our workplace communications tools to support our growing business needs. It’s been great working with Convene since they listen first, are collaborative, strategic and provide end user training to make our experience, and that of our customers, as seamless as possible.
Convene specializes in partnering with clients to enhance the employee experience by helping them plan and implement the most appropriate digital communications tools to utilize to drive collaboration across their organization.
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