Some businesses can still get a great return using traditional marketing approaches. When executed correctly, a business can connect with its audience, purely through a witty ad campaign or even with a wacky spokesperson. But what if the ad doesn’t land or if you don’t have the budget to go the traditional route to spend? Traditional marketing methods can be hit or miss and it can be difficult to track the return on your investment.
Employing social media is a cost effective solution and a must have for a business in 2021. There it is. The heart of the matter. I know, mind blown. Ok, maybe not, but the writing is on the wall and it’s in permanent ink.
Armed with a strategy, readily available data, a point of view and a consistent approach, you can carve out distinct messaging that aligns with your brand to broadcast your messages, where your clients are and with content they are interested in receiving. But before you jump in, let’s consider the good and the not so good of social media for your business.
The Good
The Not So Good
There are just a few considerations, before launching your business’ social media feed.
At Bounce, we embrace it, but let’s remember that it’s just one tool in your tool kit of marketing and communications tactics; it’s not a silver bullet or a cure all. And as with anything else in business, this takes time to grow and requires lots of patience.
The team at Thumb United understands how valuable it is to use social media to spread awareness about their brand, products and purpose. Bounce worked with Thumb United to establish their voice and presence on LinkedIN. Together, we created a strategic approach to their messaging and we paired beautiful branded design with storytelling to position their brand as approachable, relatable and one to support.
For Bounce, it’s been a great pleasure serving Thumb United; a mission-based lifestyle apparel brand that encourages living a less distracted life. Check out their latest article about the impact of distracted driving.
Thumb United is in this for the long haul and we are proud to support their great work and encourage you to do the same!
Thank you for your readership! It’s readers like you that keep us sharing new editions of BOUNCE Ahead each month. We appreciate you ❤️
Would you share this edition of BOUNCE Ahead with someone who would enjoy it?
BOUNCE onto some great ideas with our newsletter, BOUNCE Ahead.
Sign up now for monthly motivation around effective branding, design, and copywriting.
Is your data keeping you up at night? From analytics that go bump in the night to metrics that seem to have a mind of their own, the challenges of managing marketing data are enough to make anyone want to hide under the covers.
Read More
Internal communication goes beyond simply relaying messages. It’s about building a culture where ideas flow freely, collaboration thrives, and every employee feels part of something greater.
Read More
We are a Minority- and Women- owned business enterprise certified with the Port Authority of New York/New Jersey, New York State, and New York City.
© 2024 Bounce Marketing & Consulting. All Rights Reserved.