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Three reasons why websites matter

The “so what” of content marketing

In this edition, we are building on last month’s idea of customer engagement by backing up just a little bit. What do we mean by this? Any writer worth their salt will tell you, before writing anything, the very first step is to consider your audience. “Who am I writing to? And why?Read More

Three reasons why websites matter

Gratitude is free (and it’s good for you)

During this crazy year, depending on your industry, your skills and frankly, your willingness to think and act differently, you are either scrambling to adapt, scrambling to keep up or just flat out scrambling. If you are scrambling to adapt, you are doing all you can to continue to make it happen. Read More

Three reasons why websites matter

New is not always best

It’s been said that there’s nothing new under the sun. That may be overly simplistic, but the kernel of truth is this: originality doesn’t necessarily spring from wholly unexplored ideas, forms, or concepts. Instead, it often branches out from what already exists. Here’s four tips on how to repeat yourself in disguise. Read More

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