November is here and it is the perfect time to tell you how grateful we are at Bounce for your readership and support of our monthly newsletter, Bounce Ahead.
This is our 6th edition and we hope that you find it to be informative, fun and helpful as you consider your marketing, sales, business development, branding and communications needs and goals. Thank you for being a part of our growing community.
In this month’s issue, we share our take on the notion of year-round gratitude, why it matters and how you can show your community, clients and colleagues that they matter to you and that you appreciate them.
And why not? Being kind and thoughtful is contagious, free and easy to do. But only if you mean it!
Bounce Marketing & Consulting
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Something to Consider
The fall is typically our favorite time of the year at Bounce. The weather cools down, the leaves turn glorious colors, and a sense of warmth embraces us as we look ahead to the upcoming holiday events with loved ones, to reflect and to celebrate the close of another year.
During this crazy year, depending on your industry, your skills and frankly, your willingness to think and act differently, you are either scrambling to adapt, scrambling to keep up or just flat out scrambling.
If you are scrambling to adapt, you are doing all you can to continue to make it happen. New hours, new services, new skills; and it just keeps going. If you are scrambling to keep up, maybe you waited a little too long to build your e-store or your pipeline is a little dusty from too much lockdown Netflix. Don’t worry, it’s ok. Your bell has been rung and now you are playing catch up. Good for you. Keep going. And if you are just straight up scrambling? Without a playbook or a purpose? You are in a tough spot. But guess what? That’s ok too. (No. Not really.)
But the truth is, none of us can do this alone. Every success story is fueled by the mini-stories along the way of people helping other people. That is precisely why expressing sincere gratitude is where it begins and ends for Bounce. And not just around the holidays, but all year long. A few thoughtful words or even a little gift can go a long way; kindness will do that.
We’ve assembled a short list of ways you can demonstrate compassion, sincerity and above all gratitude, towards the people that care, have you covered and drive you towards success.
- Be specific: there is nothing emptier than a platitude. When you thank someone for their help, make sure that you are specific in defining what they did and how it helped you achieve what you needed to get done.
- Memorialize: as a design firm, we get the opportunity to create beautiful things for our clients. One way we thank our clients on a successful project is to professionally (or DIY) frame a designed element and send it to them and their team, with a heartfelt note. We did that with a client and our framed gift is still sitting on the CEO’s desk. (That was a year ago, btw.)
- Write a note: when was the last time you picked up a “thank you” card, wrote a brief note of appreciation and dropped it in the mail? (Old school? Definitely.) But Twitter, Tik Tok, Ding Dong or whatever other app can’t ever take the place of a personally addressed, handwritten note. Virtually no one does this. (Just make sure you write legibly!)
- K.I.T.: or “Keep in Touch” Grrrrr…. another throw-away platitude that littered our high school yearbooks. But there is wisdom in those 3 silly words. Take 5 minutes, find that colleague on LinkedIn that you had a great business experience with a few years back and write them this note: “Hi. How are you?” Then sit back and watch what happens. If they reply, ding! re-connection made. If not, send them this month’s edition of Bounce Ahead, then repeat to another great colleague from your past who made you smile. It works.
- Create community: after March’s lock down, one of the first things we did was form alliances with other businesses that complement, not compete with Bounce. Forming strategic relationships with other businesses makes us feel connected, expands our capabilities and possibility of being offered business in places where we are not even known. Try it out!
- Food: if all else fails, show that particular person how much you care by inviting them for a cup of coffee and cake or a yummy lunch at a local business. Like a moth to a flame. If you’d like to invite us over for socially distanced cake and coffee just say the word by emailing us at, firstname.lastname@example.org (George will be there.)
- Be kind. Self explanatory!
Maintaining a sense of gratitude keeps us grounded and humble. (And it just feels good, so there’s that.) But if you aren’t sure how to express your gratitude to that special colleague or business partner, drop us a note and we would be happy to talk it out.
And last but in no way least, we must thank Amit, Arasele, Tony, Jeff, Donna, Vince, LaToya, Katie, Andre and Anne—the members of Bounce’s incredible team of professionals who help us grow our business by offering their expertise and delivering their best work, every time. We look forward to 2021 and beyond. Thank you for being a part of Bounce.
Things Worth Sharing
- Somebody somewhere once said: “If there’s one skill you have to master in any business, it’s how to sell.” That somebody was probably a salesman, according to Josh Sloan from LeadFuze. Selling is a skill that can be developed. It’s not just for extroverts.
- One of the regular links inside Bounce Ahead is the inclusion of It’s In Queens, a list of fantastic cultural, foodie and arts events happening all over our hometown, curated by the Queens Economic Development Corporation and its Tourism Council. Thanks Queens, for proving (again) that it takes more than a global pandemic to stop us.
- Here are 10 mascots of brands that you probably know by heart. But do you know who inspired them to succeed? The team at Bored Panda assembled this great list. We always thought Mr. Clean looked a lot like Yul Brenner. Who knew?
- Stefanie Flaxman from Copyblogger shares how to love rejection and what she has learned from it. Business rejection, that is. (Hint: we all fail. Expect it.)
- Bonus relaxation link! Vlogger TinyTrainTracks has created a great 3 minute video of a tiny LEGO train traveling through a big forest. Sometimes all you need is a little break to recharge. Check it out!
(Small) Businesses We Love
One of our most favorite places in Queens is Lulu’s Bakery, a family owned and operated maker of all sorts of baked goodies, located in the heart of Fresh Meadows, Queens.
Lulu’s has been in our community for more than 10 years and in 2016, they won the Food Network’s Cake Wars baking competition. Since then, our little local secret has gone pop!
They are moving from their original location to a brand new (and much larger) location a few blocks away. Bounce salutes Charlie Tola and the entire team at Lulu’s Bakery for striving for excellence, being great bakers and of course, re-investing in our local community. Congratulations and see you soon!
Bounce at Work
This is the crew at Bounce.
An impressive assembly of talent, all under one Bouncing roof.
We value and appreciate the contributions you have each made to our growing firm and thank you for helping make us great.