
“You can catch more flies with honey than you can with vinegar.”
We are not sure who coined this phrase but it doesn’t matter. To us, the message is clear. Be nice, be kind and be courteous. (The universal, yes?) You know what else these words tell us? To listen. And in this case, we need to listen to what our customers have been telling us, through their actions (and your own) and offer up more of what they seek.
These days, brands that aren’t listening run the risk of losing the room and losing customers. Who can afford to lose customers? (Nope, not one hand is up, is it?) These days, businesses must use the tools at their disposal to cultivate their community.
At Bounce, we always strive to listen first but to also meet our clients where they are. We also take a step back and ask ourselves, what is OUR market telling us? What are the common pain points of OUR community and client base? Then, we use this information to offer up solutions, create messages, evergreen content, new ideas, offers, you know, all of it!
But in the age of cooties (See: clinical definition), we all know we can’t meet just anyone in person right now to establish a relationship, on a business or human level.
Here are a few ways to help you act on what you know and generate interest in your business and brand.
In these challenging times, we’ve all been called to recognize each other’s humanity—and prospects expect the same from your business. Now, let’s put our own advice into practice by asking, how have you used the tools at your disposal to gauge prospects’ needs and welcome them into your brand’s family?
Not sure where to start? At Bounce, we get you because we are you. Send us a note at ideas@bouncemarketingconsulting.com and let’s talk!
Aigner Chocolates
We are not sure about you, but at Bounce we love us some quality chocolate!
A few years ago, we found out about a local hidden gem; Aigner Chocolates, located in the heart of Forest Hills, Queens and minutes from Bounce’s HQ. Aigners has been in business for more than 90 years and recently celebrated this milestone with a socially distanced celebration marking this incredible small business achievement. Congratulations, Aingers and here is to another 90 years in business!
Bounce is proud to work with CampusCE, a technology firm specializing in education management software that continuing education administrators, faculty and students love to use.
This month, CampusCE, is celebrating more than 10 years supporting the Continuing Education Association of New York (CEANY) – YAY.
Congratulations to CampusCE and CEANY for championing the continuing education, workforce training and professional learning community throughout New York State!
Repurpose. Refresh. Recycle. 3 simple “R’s” to remember ways to extend the life of your existing content. Read More
Right now, businesses, large and small, must re-examine how they are communicating to their customers of course, but also to their employees. Read More
We are a Minority- and Women- owned business enterprise certified with the Port Authority of New York/New Jersey, New York State, and New York City.
© 2023 Bounce Marketing & Consulting. All Rights Reserved.