Designing for Brand Authenticity and Resonance
Smart marketers know that a design approach aligned with their brand’s core identity, values, and audience is the best way to attract and keep customers. Read More
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Smart marketers know that a design approach aligned with their brand’s core identity, values, and audience is the best way to attract and keep customers. Read More
What is a brand…A brand is a company’s promise to its customers. It is that feeling that immediately enters someone’s mind when they think about your company. Read More
How many times have you visited a website that is poorly designed, not intuitive to use, littered with typos, broken links, and not optimized for mobile? Read More
In this edition, we are building on last month’s idea of customer engagement by backing up just a little bit. What do we mean by this? Any writer worth their salt will tell you, before writing anything, the very first step is to consider your audience. “Who am I writing to? And why?Read More
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