Leaders talk (and listen)

Are you still there?

You’re a trooper! So much has happened since our last newsletter.

We are trying to protect ourselves and loved ones from COVID. Many of us are trying to keep our finances afloat during economic uncertainty. And now we are grappling with deep-rooted issues of race and power.

It’s all a bit overwhelming.

We’re also finding out people we know, and love, can have opposing core values from ours with equally strong conviction – and it seems we’ve collectively given up on finding common ground or even the will to listen to, learn from, and educate each other.

At Bounce, we measure people by their character, words, actions, and skills. We have always understood that our differences are what give us strength. And being from the most diverse borough in the world (yay Queens!) and a certified Minority and Woman-Owned Business Enterprise (MWBE), we know firsthand there is so much we can learn from one another.

We listen and speak with intent in order to achieve peace, equity, and understanding in all of our interactions. We speak humanity, compassion, and love with each other and with our clients. Because we’ve seen that kind words can have a tremendous impact to affect change.

We’re committed to sharing positive content, supportive actions, and moments where equality shines – like in this month’s newsletter.

Stay strong, stay healthy, and nurture your human spirit.

With love,
Ada Rosales
Founder & Chief Strategist
Bounce Marketing & Consulting

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Bounce Marketing & Consulting, Newsletter, Blog, brainstorming

Something to Consider


Never in my entire professional career did I ever think that I would be giving (or getting) a lesson on washing my hands. Washing. My. Hands. A lesson… from another adult!

But here we are, braving a new world that requires us, as business leaders, to add a basic technique to a long list of complex change. As of this writing, we are immersed in an uber-COVID world and are still working remotely, which means being even more efficient with our words and more accurate with the information we share.

If the last few months have taught us anything besides better hygiene, it’s how important solid communication is, especially when navigating unmapped territory.

Business leaders can’t just lead these days – we need to be strategic communicators as well. Teams need to be engaged, encouraged, and reassured – and this is of equal importance to properly washing your hands.

At Bounce, we use a set of principles to shape our own internal strategy, and it may be helpful for you:

Bounce Marketing & Consulting, Newsletter, Blog, Things Worth Sharing

Things Worth Sharing

  • Organizations must reimagine their work and the role of offices in creating safe, productive, and enjoyable jobs and lives for employees.  McKinsey & Company takes a closer look at reimagining the office and work life post-COVID 19.
  • Thanks to Rob McKay and our friends at the Queens Tourism Council at the QEDC, for its latest edition of It’s In Queens! Check out this incredible line up of cultural, community and educational events occurring all over our beloved borough.
  • New York City Enters Its Broadest Reopening Yet: Offices.  As the city enters Phase 2, thousands will return to work even as many companies, worried about new cases, keep their workers home, the New York Times reports.
  • BONUS! BRANDING DILEMMA:  Kellogg's redesigns Fruit Loops mascot Toucan Sam – and people are NOT happy.  What do you think?
  • BONUS! DIY FACE-MASKS: The inventive team at Real Thread have created a downloadable template which includes instructions for making your own face mask out of an old t-shirt, plus a cutout to guide you through it.  Too cool!
Bounce Marketing & Consulting, Small Business, Blog, Newsletter

(Small) Businesses We Love

For more than 10 years, we have worked exclusively with Anthony Francis and the accounting experts at A. Francis & Associates, for all of our tax preparation needs.

A few months ago, we asked Tony to take Bounce on, as a business client and it has proven to be a great move. Since day 1, we have been receiving timely, thorough, and thoughtful business analysis and insights. A big difference from before -- thanks, Tony and team!

In business for more than 20 years, A.Francis & Associates is a minority-owned, full-service tax and accounting firm serving the tri-state area. If you are looking for expert tax consultants, look no further than the team at A. Francis & Associates.

Bounce Marketing & Consulting, Newsletter, Blog, Our Work

Bounce at Work

In May, Bounce completely redesigned Lenox Hill Hospital’s employee magazine, News from the Hill.

Take a look at this brand new magazine that is capturing the attention of staff in one of New York’s largest hospital networks.