Contrary to what you might be seeing on social lately, it hasn’t all been Netflix and baking. (But TikTok is a lot of fun!) Children need to learn, so teachers are teaching, online, and working parents are juggling their children’s schoolwork and their own jobs as remote employees and substitute teachers and homemakers. Many businesses have been forced to try new things too.
One distillery in Brooklyn switched gears to produce hand-sanitizer. They didn’t abandon their core business, though, and used innovative marketing ideas such as virtual tastings to keep their products top of mind. Clothing industry workers stitched masks instead of garments and factories retooled to make ventilators and personal protective equipment (PPE) for hospitals. Restaurants, an industry deeply scarred by the craziness, continue to feed patrons via takeout. Some are even offering fresh groceries to go with takeout orders (thank you, btw!) Another restaurant has elevated takeout to the next level, providing three-course meals for customers who later watch an Instagram stream to see the chef’s plating instructions and hear stories about their meals. How incredibly imaginative!
You may be thinking that every business can’t make hand sanitizer, produce masks, or manufacture PPE at scale. Bounce can’t do any of that either. Some product lines don’t lend themselves to curbside delivery and not all services can be retooled to immediately aid others. We get it and suggest that businesses use this time to upskill, experiment with ideas, launch something new or reassess how they operate.
This newsletter is just one example of how we are using this time to create, build awareness, and communicate with our community. To some, it might not make sense to focus on things that are not sales-centric, especially now. But we say it’s ok to not sell, now. Let’s use this time to innovate; to double down on ourselves and our businesses. To us, that is what is most essential, now.
As leaders and business owners, we understand you because we are you. You lead with passion, humor, a can-do attitude, and a willingness to reinvent. Whatever route you are taking, we encourage you to remember why you took your path in the first place. At Bounce, we believe we will all come through this better, stronger, and more prepared…but only if we use this time wisely.
BTW, we’d love to hear how you’re doing. Send us a note at:
ideas@bouncemarketingconsulting.com
The New York Black Belt Center – NYBBC – is a BOUNCE client that successfully pivoted from an in-person martial arts studio to online lessons. What helped NYBBC successfully transition is how owner Joe Lupo leveraged the relationships he has built with his students and their families. When he asked children who attend NYBBC to send him drawings of themselves in his studio, they eagerly complied. Master Lupo, as he is known to students, featured the drawings in a YouTube video posted on NYBBC’s social channels. “You got everything right,” he told the students, including using his late fathers’ favorite quote in their drawings. The quote, Sun Tzu’s “A leader leads by example, not by force,” is a cornerstone of the studio’s philosophy. “Everybody surprisingly got my hair right, too,” Master Lupo, who is bald, joked.
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