Last week, a good friend and fellow business owner and I were catching up over coffee.
We talk regularly and as usual, we started to compare notes about the state of our businesses and what we believe is working for us right now.
He’s in financial services and is an expert at what he does. He’s the type who leans into his sales and quotes that scene, all the time.
“Always be closing. A.B.C.! Always be closing!”
And I get it. For him, managing leads and closing deals is the main priority.
Without regular attention to business development, sales and clients, I wouldn’t be running a company, but would be an overqualified hobbyist instead!
But our conversation made me think about a different set of “A.B.C’s.”
As in, “Always Be Communicating.”
Especially now, as the nature of how and where we work is changing.
Right now, businesses, large and small, must re-examine how they are communicating to their customers of course, but also to their employees.
People are leaving their jobs in droves and research is demonstrating that talented people crave more from their employers, and beyond just extra pay.
Not slogans or buzz words either.
But rather, thoughtfully considered words and actions that are communicated to make your teams feel a part of something bigger and purpose driven.
It’s an approach that starts from the inside out.
And we’re here to make the case that right now, Internal Communications is more worthy of your energy than your sales and business development operation, to drive loyalty, from your employees.
In this month’s edition of Bounce Ahead, we share a few reasons why your organization should take a closer look at how it communicates internally.
Bounce Marketing & Consulting
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Internal communications, when done right, is a critical ingredient to a company’s success.
There are a lot of reasons.
One reason is that expressing a company’s mission, values and beliefs is unique to each company. And in some cases, proprietary.
While we can’t share our internal communication work samples, we can share a few comments we’ve received about our work from our valued clients and partners.
(Thank you for the support, btw. It’s a privilege to work with you!)
We’re happy to feature our guy, @Tony Evans and his latest creative work, The Spectrums.
A few weeks back, Tony submitted, The Spectrums for consideration into the 2022 Embracing Our Differences international art exhibit celebrating diversity.
Not only is Tony a great work partner and a super creative talent, but he is also pretty darn eloquent. He loves art and tells us that, “Art has an uncanny ability to transport people to alternate perspectives, and through this project I hope we all can embrace the opportunity to learn, grow and evolve.”
Well said, Tony and congratulations on your latest submission too!
Want to see more from AC Evans Art? Check out his IG @acevansart
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