Three easy ways to save time

3 easy ways to save time and money on your company’s content marketing

Blogs. YouTube channels. Facebook stories. TikTok videos. Instagram posts. Not to mention white papers, corporate videos, and LinkedIn pages. You get it. There is an overwhelming number of channels available for sharing content with your audiences. (And don’t forget e-books, webinars, podcasts and infographics, too!) Whether you struggle to come up with enough content, or simply how best to deploy it, here are 3 simple “R’s” to remember ways to extend the life of your existing content.
  • Repurposing existing content: Let’s start with the idea that you don’t have to come up with brand new, original content for each and every channel.

Don’t let your content planning get you down.

Armed with a strategy, readily available data, a point of view and a consistent approach, you can carve out distinct messaging that aligns with your brand to broadcast your messages, where your clients are and with content they are interested in receiving.

But you’re busy juggling so much.

How do you manage your time and budget, to help you keep things moving forward?

We can help.

Schedule a complimentary 30-minute consultation with us and let us take on some of the work.

Contact us to take advantage of our no cost consultation.

Bounce at work

True or not, trying to sell a car called the ‘No-va’ in a predominantly Spanish speaking part of the world is truly a no go.

With each technological innovation, our world gets a little smaller and the need to effectively market your product to new audiences increases by the day.

The good thing is that BOUNCE is here to help you develop a marketing and communications approach to reach your target audience. (Send us a note!)

But what if you are planning an expansion into a Spanish speaking market?

Your snappy tag line, sales copy and beautiful images work in English sure, but when you want to sell to the Hispanic market, using Google translate in Spanish just won’t cut it.

When you need your marketing messages to land—on message, on brand and on point– BOUNCE can help you with our translation and transcreation services.

“But why do I need to market in Spanish if my business is in the US?”

That’s a great question, glad you asked!

 

The numbers

According to the US Census Bureau, there are 62.1 million Hispanics in the US, in 2020. That’s 18.7 percent of the US population.

Latinos are growing 6 times faster than the non-Latino population and driving more than half of the US population growth. Projections indicate, Latinos will account for 27.5 percent of the US by 2060, one of four Americans will be Latino in forty years.

 

Did someone say buying power?

And a 2020 Forbes report shows the Latino contribution to the US GDP reached $2.6 trillion and is 53 percent higher than what it was in 2010. And according to Entrepreneur, “…over the past 6 years in the USA, Hispanics accounted for 75% of all U.S. labor force growth. Their purchasing power is expected to reach $1.9 trillion by 2023, which is higher than the GDP of countries such as Australia, Spain, and Mexico.”

If you are planning to expand your products and services to the Hispanic market, send us a note, we can help you get from no-va to vamonos!

Bounce Marketing & Consulting, Spread the Love

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