It’s a wonderful time to operate your business, since there are now so many (no cost) tools you can use to promote it online. And despite all the things you can do, keeping your website fresh, still matters. And not in the ‘it’s 2002 and I need a website up’ way, but in the ‘its 2021 and I need a strategic platform to drive my business’ way.
Many businesses think that they are ’covered’ since they have an up-to-date business presence on a few social platforms. And when this happens, a business’ website (if they have one) becomes an afterthought or even worse, an information (overload) repository, where everything about a business ‘lives.’
But if no one knows where the information is or if your site is disorganized or if your website is not aligned with your business’ sales voice, is your website really ‘living?’’ (Hint: no, it’s not.)
Think about it, how many times have you visited a website and landed on a site that is poorly designed or not intuitive to use? And more importantly, how long did you stay on that site and what impression did it make?
This occurs a lot.
An easy-to-understand and engaging user experience is a top priority for us. We want those who interact with your organization to find your site simple yet super-informative, focused, relevant and enjoyable to explore on any device.
Watch this video to see these principles come to life for one of our clients.
When we work on complex backend or iron-clad security environments, we call on our partner at Unhinged Web Studio.
Unhinged specializes in building custom applications and servers. Our partner, Jeff, is an advocate of extreme programming and agile methodologies, including test-driven development; small, frequent releases; and SOLID principles.
Looking to step out of a cookie-cutter, heavily templated web environment? We can help.
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