“Mostly we authors must repeat ourselves–that’s the truth…and we tell our two or three stories each time in a new disguise–maybe ten times, maybe a hundred, as long as people will listen.”— F. Scott Fitzgerald
It’s been said that there’s nothing new under the sun. That may be overly simplistic, but the kernel of truth is this: originality doesn’t necessarily spring from wholly unexplored ideas, forms, or concepts. Instead, it often branches out from what already exists. If that’s good enough for celebrated authors, it’s fantastic for us and the promotional content we create. Keeping marketing fresh and exciting is not only an enormous challenge, but it also impacts revenue in the form of new business and expenditure in terms of creative costs.
So the next time you’re obsessing about creating new content, think about reaching backwards for inspiration. For one thing, your audience hasn’t seen every single piece of content you’ve posted. If it didn’t address a problem, need, or desire they had at the time, it’s a safe bet that they scrolled right on by. You may also have newer followers who haven’t had exposure to older content. Since we know that it takes repetition for a message to take root, don’t be afraid to reuse and recycle. I guarantee it will reduce your stress!
Here’s four tips on how to repeat yourself in disguise:
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