Millennials spend nearly a quarter of their waking lives on a smartphone. But Gen-Zers are the most glued to phone screens among all adult generations, with 76% admitting they’re more attached to their phones than they’d like to be.
This digital dependency has significant implications for businesses and educational institutions.
Why do smartphone habits matter?
A website that’s difficult to navigate on a phone can be a major turn-off for young adults (and even tech-savvy Gen Xers and Boomers).
If your site is slow or hard to read, they’ll quickly move on to one that’s easier to use. On the other hand, a seamless mobile experience makes a positive first impression and keeps them engaged.
While website stickiness is important for most every brand, it’s particularly critical for high schools, community colleges, universities, and other organizations that cater directly to young adults.
Students, whether they’re researching schools, looking up course information, or checking out campus events, are doing it on their mobile devices.
Moreover, search engines like Google prioritize mobile-friendly websites in their rankings.
So if your site isn’t optimized for mobile, it’s likely to be missed on Google.
Looking for a partner to refresh your site? BOUNCE’s expert team designs beautiful websites that deliver results. Call on us!
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