People process images 60,000 times faster than text. Think about it: when you scroll through Instagram or skim an email, what grabs your attention first? The bold, impactful image or the block of text? Exactly.
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Smart marketers know that a design approach aligned with their brand’s core identity, values, and audience is the best way to attract and keep customers. Read More
What is a brand…A brand is a company’s promise to its customers. It is that feeling that immediately enters someone’s mind when they think about your company. Read More
In this edition, we are building on last month’s idea of customer engagement by backing up just a little bit. What do we mean by this? Any writer worth their salt will tell you, before writing anything, the very first step is to consider your audience. “Who am I writing to? And why?Read More
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