Northwell Health, the largest private employer in New York State, wanted an innovative platform to reshape patients’ health care experience and emphasize:
Easier access to quality care
Northwell team members’ expertise
Cross-channel solutions
Commitment to underserved communities
Respect for diverse stakeholders
What BOUNCE does:
Brand strategy
Art direction
Creative direction
Content strategy
Copywriting
Design and layout
Illustration
Production
PRINT WORK
BOUNCE reframes patients’ health care experience
Solutions:
BOUNCE writes and designs patient guides that help diverse audiences understand and access a broad range of health care services and solutions.
Our writing is personal but professional and shows communities, including those that are underserved, that Northwell is invested in their well-being.
INTERNAL COMMUNICATION
BOUNCE strengthens bonds through visual language and story telling
Solutions:
The BOUNCE team writes and designs quarterly newsletters that highlight shared experiences, inspirational stories, celebratory events, and services that enhance employee well-being at individual hospitals across Northwell’s health system.
We create messages that are authentic, warm, human, and future-focused.
BRAND STRATEGY AND DEVELOPMENT
BOUNCE hits the right notes
Solutions:
Drawing on our deep knowledge of Northwell’s culture, BOUNCE created Health & Harmony, a cheerful branded platform that uses a music theme to lead Northwell team members through the multiple phases of the digital transformation and drive awareness and enthusiasm for it among Northwell’s 85,000+ employees.