Bounce Marketing & Consulting icon

Bounce Marketing & Consulting

WORK | NORTHWELL HEALTH

BOUNCE RAISES NORTHWELL HEALTH

Let BOUNCE raise your business, too!

OVERVIEW:

Northwell Health, the largest private employer in New York State, wanted an innovative platform to reshape patients’ health care experience and emphasize:
  • Easier access to quality care
  • Northwell team members’ expertise
  • Cross-channel solutions
  • Commitment to underserved communities
  • Respect for diverse stakeholders

What BOUNCE does:​

  • Brand strategy​
  • Art direction
  • Creative direction​
  • Content strategy
  • Copywriting
  • Design and layout​
  • Illustration
  • Production​
  • Stakeholder interviews

PRINT WORK

BOUNCE reframes patients’ health care experience
Solutions: BOUNCE writes and designs patient guides that help diverse audiences understand and access a broad range of health care services and solutions. Our writing is personal but professional and shows communities, including those that are underserved, that Northwell is invested in their well-being.

INTERNAL COMMUNICATION

BOUNCE strengthens bonds
Solutions: The BOUNCE team writes and designs quarterly newsletters that highlight shared experiences, inspirational stories, celebratory events, and services that enhance employee well-being at individual hospitals in the Northwell system. We create messages that are authentic, warm, human, and future-focused.

BRAND STRATEGY AND DEVELOPMENT​

BOUNCE hits the right notes

Solutions:

Drawing on our deep knowledge of Northwell’s culture, BOUNCE created Health & Harmony, a cheerful branded platform that uses a music theme to lead Northwell team members through the multiple phases of the digital transformation and drive awareness and enthusiasm for it among Northwell’s 80,000+ employees.